(Part 1/5 of the What is Outgrow Series)

What Is Outgrow?

If you’re a founder, CEO, or business owner looking for a practical way to create consistent, sustainable growth across your team, Outgrow could be the missing link you’ve been searching for.

Outgrow is a simple, trackable communication system designed to transform reactive companies into proactive ones, leading to predictable 15–30% revenue growth annually.

Instead of just another “sales book,” Outgrow by Alex Goldfayn offers leaders a clear blueprint to help their whole organization – not just salespeople – build a proactive, customer-centered culture that fuels business growth.

In this post, I’ll break down exactly what Outgrow is, who it’s for, why it matters, and how it stacks up against other growth strategies.

Why Most Companies Struggle to Grow

Before we dive into the system itself, it’s important to understand the common trap most businesses fall into:

• • Customer-facing teams, even the good ones, tend to operate reactively.

• • They spend their days fighting fires instead of generating new business.

• • Only a few top performers consistently drive new revenue, while the rest wait for the phone to ring.

Outgrow directly addresses this issue by giving the entire company – from field reps to engineers – a simple, replicable framework to be proactive.

What Makes Outgrow Different?

Unlike most sales books that are either too tactical to scale or too theoretical to implement, Outgrow:

• • Threads the needle between strategy and execution.

• • Provides deceptively simple systems that are easy to understand and act on.

• • Scales beyond the sales department to the entire company culture.

You’ll find yourself nodding along, not because it’s easy, but because it’s obvious…in the best possible way.

What’s Inside the Outgrow System?

Outgrow includes:

• • Proactive communication scripts (calls, texts, emails)

• • Case studies from 400+ client companies already using the system

• • Weekly cadence examples for implementing across teams

• • Bonus structure ideas to incentivize proactive behavior

• • Step-by-step processes for driving visibility, accountability, and results

But remember: Outgrow works if you work it.

It’s not a magic formula. It requires leadership, commitment, and a willingness to shift mindset and habits.

Is Outgrow Right for You?

Outgrow is ideal if you:

• • Lead a team, department, or company and want scalable, predictable growth

• • Are frustrated with reactive, fire-fighting sales behaviors

• • Value clear, actionable systems over theoretical ideas

Outgrow might not be for you if:

• • You’re looking for a brand-new sales theory (this is proven, not trendy)

• • You expect instant buy-in from every team member without mindset shifts

• • You run a solo practice (individual salespeople might prefer Pick Up the Phone and Sell)

How Outgrow Compares to Other Growth Tools

If you appreciate books like:

• • Traction by Gino Wickman

• • Buy Back Your Time by Dan Martell

• • Fierce Conversations by Susan Scott

…then Outgrow will likely resonate with you deeply.

It’s a tool for building a growth culture, not just creating hustling individual sellers.

Where to Learn More About Outgrow

• • Learn more about Outgrow’s mission and system at RunOutgrow.com

• • Connect with Outgrow on LinkedIn

• • See what readers are saying on Amazon Reviews

Final Thought: Still Not Sure?

Just read the first chapter of Outgrow.

You’ll know within a few pages whether this system could be the culture-shifting catalyst your company needs.

Life’s too short for mediocre growth strategies.

Outgrow is the system that can help you skip the noise…and grow on purpose.