(Part 4/5 of the What is Outgrow Series)

How Does Outgrow Transform Sales Cultures?

If you’ve ever tried to shift your company from reactive order-taking to proactive business development, you know it’s not easy.

Most sales “initiatives” fizzle out because they depend on short-term hype instead of long-term culture change.

Outgrow is different.

It installs a permanent mindset shift across teams, embedding proactive outreach into daily behaviors, not just for salespeople, but across the whole customer-facing organization.

And the results speak for themselves.

While full client success stories are detailed in Outgrow by Alex Goldfayn, here’s a taste of the transformation companies have experienced, including right here in Oregon.

143% Growth in an Oregon Company’s Division

An Oregon-based company implemented Outgrow in just one of its three divisions. The results were remarkable:

• The division running Outgrow grew 143% over two years.
• The two divisions operating without Outgrow grew only 38% combined.
• Notably, the Outgrow division operated in slower-growth sectors like aviation, federal government, and education – yet still dramatically outpaced its peers.

Leadership credited the system’s proactive communication, behavior tracking, and cultural reinforcement for the outsized growth .

If you’re a business owner or executive in Oregon, this example shows how Outgrow can drive serious, sustainable growth, even in competitive or traditionally slow-moving industries.

From Flat Sales to Sustained Double-Digit Growth

Another company, a third-generation distributor, had experienced 13 years of flat sales. After implementing Outgrow:

• They achieved seven straight months of double-digit revenue growth.
• The leadership team shifted their mindset from thinking of Outgrow as a “project” to embracing it as a core company culture.
• Teams adopted simple Proactive Calls and DYKs (“Did You Know” questions) to expand customer relationships without feeling “salesy” .

Individual Sellers Saw Instant Results

Outgrow isn’t just about leadership theory. It changes daily actions.

One inside salesperson reported:

• A 76% immediate increase in sales after beginning proactive outreach.
• A shift from passive quoting to active follow-up that created new revenue streams.
• A promotion to leadership within months of beginning Outgrow behaviors .

The techniques, like simple check-ins, follow-ups, rDYK questions (“Reverse Did You Know?”) built relationships and loyalty, not pressure.

From “Selling” to “Helping” Across the Whole Company

Even traditionally non-sales roles, like engineers and project managers, began:

• Contacting customers proactively to explore new needs.
• Seeing themselves as helpers rather than sellers.
• Expanding existing accounts and opening new opportunities naturally .

This cultural shift from reactive to proactive, from fear to confidence, is the heart of the Outgrow system.

Why These Real-World Stories Matter

Across hundreds of companies, from Oregon to across North America, Outgrow consistently delivers transformational results:

• Permanent cultural shifts toward proactivity.
• Scalable behavior change across departments, not just sales teams.
• Predictable, measurable growth without needing to overhaul entire business models.

But don’t just take my word for it. The full client stories, metrics, and systems are outlined inside the Outgrow book itself.

Ready to Learn More About Outgrow?

To explore these case studies in depth and see how Outgrow could work for your Oregon or Washington-based business:

• Read my detailed Amazon review of Outgrow: Check it out here
• Buy your copy of Outgrow: Available now on Amazon
• Or contact me directly. I work with companies across Oregon, Washington and beyond to implement Outgrow successfully.