Thinking About Implementing Outgrow? Here’s What to Know Before You Decide.
If you’ve read Outgrow by Alex Goldfayn – or even just the first chapter – you’ve likely had a moment of clarity. The system is simple, behavioral, and compelling: daily proactive outreach, tracked over time, to create 15–30 percent annual revenue growth.
But clarity invites a question:
Can I do this myself, or should I work with an Outgrow Advisor?
The short answer:
Yes, you can start on your own.
But if you want to scale the system, embed it culturally, and accelerate results across your team, working with an Advisor might be your best next step, especially if you’re leading a business in Oregon or Washington, where we see growth-stage companies actively investing in structure and execution.
Let’s walk through the case for both paths.
Option 1: Start on Your Own (When It Makes Sense)
If you’re a founder or leader with a small team – or if you’re still learning how Outgrow works – you don’t need anyone’s permission to begin. In fact, starting solo can be the smartest way to:
- Build initial traction and proof of concept
- Test drive the core habits (like Proactive Calls and tracking daily outreach)
- Share the ideas organically with your team
- Decide if it’s worth investing in company-wide rollout
We’ve seen business owners start this way and make real progress, especially when they’re hands-on and energized.
Here’s what a successful DIY start often looks like:
- Read the book (or listen on Audible)
- Commit to 3–5 proactive touches per day
- Track those actions visibly (Google Sheet, whiteboard, notebook)
- Share results at team meetings
This approach isn’t hypothetical. It works. And for solopreneurs, consultants, or leaders with strong internal accountability, it may be all you need.
Just know that the simplicity of Outgrow is easy to underestimate.
The challenge isn’t knowing what to do.
It’s doing it consistently quarter after quarter, especially when your day gets busy.
Option 2: Work with a Certified Outgrow Advisor (When You Want to Go Further, Faster)
For companies in growth mode – particularly those between $1M–$50M in annual revenue – going solo can become a bottleneck.
That’s where working with an Outgrow Advisor becomes a strategic decision.
Not because you can’t figure it out, but because your time, team, and momentum are too valuable to waste.
Advisors are trained not only in the core system, but in the rollout strategies that help:
- Translate the book into a working plan
- Equip your team with tools, scripts, and cadences
- Coach through mindset shifts and objections
- Create visibility into behaviors that drive revenue
- Maintain consistency long after the kickoff
Think of it like many of our clients who run on the Entrepreneurial Operating System (EOS): You can read the book Traction, by Gino Wickman and self-implement, but working with a Certified EOS Implementer almost always leads to faster clarity, cleaner execution, and longer-lasting results.
For the founders & CEOs we work with in Oregon and Washington, where team culture and values often matter as much as results, Advisors also help frame the system in ways that feel human and aligned, not high-pressure or robotic.
What an Advisor Won’t Do
This isn’t about outsourcing accountability.
Your team still has to pick up the phone.
You still have to lead by example.
But a good Advisor helps keep the system light, clear, and sticky, so you don’t have to reinvent the wheel or carry all the cultural weight alone.
They help you do what you already know is right; more consistently and with less resistance.
So…Which Path Is Right for You?
Here’s a simple diagnostic:
| If you’re… | Try starting solo |
|---|---|
| Leading a very small team | ✅ |
| Naturally proactive and structured | ✅ |
| Curious to test before investing | ✅ |
| Willing to self-teach and self-manage | ✅ |
| But if you’re… | Consider working with an Advisor |
|---|---|
| Willing to invest in your customer-facing team | ✅ |
| Frustrated with team inconsistency | ✅ |
| Not tracking proactive behaviors yet | ✅ |
| Tired of ideas that fade after 30 days | ✅ |
Starting solo is a great way to build belief.
But scaling company-wide usually requires structure, support, and a few well-placed nudges from the outside.
For Leaders in Oregon and Washington
If you’re a founder, CEO, or EOS-run leadership team in Oregon or Washington, there’s a strong case for working with an Advisor who understands your market, your culture, and your pace.
We’ve seen how Outgrow fits naturally within Northwest companies that:
- Value service over pressure
- Operate with lean teams
- Care about team development as much as top-line revenue
Whether you’re in B2B services, engineering, distribution, or construction, this system works. And having a guide who knows your context helps it take root faster.
Final Word
If the book Outgrow made sense to you – even just the table of contents – that’s your signal to begin.
Start with what you can do now.
Make the calls. Track the activity. See what happens.
But when you’re ready to install it across your entire customer-facing team, or avoid the common stall-out points – don’t do it alone.
Let’s talk about how we can help.
- Contact us to learn more about working with a Certified Outgrow Advisor
- Let’s connect on LinkedIn
- Read my full Amazon review here
- Or pick up the book that started it all: Buy Outgrow on Amazon
